— 01
Roma Old Town
Wood-fired pizzas, handhelds, salads, appetizers, and entrees remain central to the current business mix, and the restaurant side now reads like a first-class part of the brand instead of a buried submenu.
— Our Story
Alsace-Lorraine heritage, translated into an Old Town brewery.
The legacy of Alesatian flows from the mountains and farms of the Alsace-Lorraine region of France, along the German border, where tastes emerge from a bold mix of cultures and traditions. It is the ancestral homeland of the Ritenour family of Stephens City, Virginia, brewers of Alesatian.
Much has changed in Europe since the Ritenours lived there in the 1500s, but the brewers of Alsace still cherish the distinctive heritage of their art. So it is today: respect for purity and authenticity guide every ingredient and every decision at the Virginia brewery.
The through-line remains clear: purity, authenticity, and layered character shape every part of the experience, from the beer list to the physical room itself.
— Origin
Born from French-German brewing heritage and reinterpreted in Winchester, Virginia.
— Setting
Embedded in the same Shenandoah Valley sense of place the story itself references.
— The Voice
The brewery’s copy is strongest when it sounds like a point of view, not a menu dump.
The original “Our Story” page carries a distinct tone: windswept Alsace, sunlight through grey sky, hops and barley in the breeze, and the quiet heart of the brew. That tone deserved a stronger layout and now sits in a full editorial section instead of a plain text block on a secondary page.
— Character Notes
What the new layout keeps in focus.
Beer First
Taproom identity, beer lists, guest taps, and crowler fills remain visible as core brand signals instead of side notes.
Food Integrated
The Roma Old Town side of the operation sits naturally beside the brewery instead of feeling like a separate digital property.
Programming Visible
Vinyl nights, trivia, and recurring brewery activity now read like living parts of the venue rather than missing content.
